Marketing Research

The Importance of Market Research: Lowes Arthur Conan Doyle, a Scottish mendelevium and writer, once surmised that It is a capital mistake to theorize forrad one has info. Insensibly one begins to twist facts to suit theories, rather of theories to suit facts (The Best Marketing Research Quotes, n.d.). This is true. Many businesses counteract in failed because of lack of query, inadequate research, or because owners based their decisions on intuition. In place of using facts to guide decisions, their decisions molded the facts. This is not the butt of grocery research. Market research is the move of stack a instruction and evaluating data to best chance upon a target grocery stores buying behaviors and practices. According to Burns and Bush, authors of Marketing Research, foodstuff research is The systematic gathering, recording, and analyzing of data with respect to a position market, where market refers to a specific customer group in a specific geographic area (2 007, p. 8). Lowes, a seat(a) service store founded in 1946, is an organization that uses market research to line consumer needs. Not only do they use this process to rate consumer needs and attract new customers, but also to sodding(a) the services and features they provide. Because their goal is to help their customers improve the place they dress down home.

Lowes Marketing Research Tools Market research is an solely important(p) process for any organization that wishes to improve an existing harvest-feast or service, expand into new markets, or simply re-brand its image. When Lowes, for example, launched a new brand strategy to help position the heights society as a lea der in home profit needs, the company relie! d on market research to identify their customers needs. through and through the research they concluded that their customers requisiteed a way to bring off their home improvement projects. This is why, the company launched an online brute to help customers perform their homes and home improvement plans through every stage (Hoffer, 2011). They...If you want to get a full essay, ball club it on our website: OrderEssay.net

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