The Myth of Consumerism

Every society has fableology. In some societies, its worship. Our religion is consumerism. Ellen Weis, San Franciscos Museum of ultramodern Mythology Consumerism fuels the capitalist fire. In a capitalist society, the goal is to raise money, by whatever means possible, exploiting whichever potential weakness that aptitude exist. The human beingnesss race is one with a senile imagination, and this wild imagination, though a keen strength, can, like all great strengths, mete out as a potential weakness. It is our imaginations that advertising exploits, and it is our imaginations that religion and myth traditionally played the piece of satiating, carnal knowledge stories that have ethics to them, lessons to be learned. Now consumerism fulfills this role. The consumer ideology serves as the golden rule, advertising serves as sermons, products serve as our idoltry, and on the nose as religion instills faith at an early age, so too does consumerism. Ellen Weis (qtd. in Advertising Characters 1997) speaks from the perspective of one who is an pledge on mythology. Her resemblance between religion and consumerism is an accurate one. Undoubtedly, shes referring to this role that consumerism is playing in stimulating our imaginations. It does this by telling us a story, with us playing the lead role, painting a picture of brio as being better with the products being sold to us.

Our imaginations atomic number 18 carried away by these stories. We sine qua non to believe them because they make mother wit of the world. We want to believe that all it takes to be happy is a get by to the store. This making sense of the world and simplifying to such a trivial ity is exactly the reason why myths are crea! ted. For example, some all cigerette ad features a picture of an ideal person smoking their brand, ideal at least by the standards of most(prenominal) people who eagle-eyed to... If you want to get a well(p) essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay