Case 4.9 The 'David Beckham' Brand (ICFAI)

SUMMARY: David Beckham was one of the puff up-nigh favored soccer stars in the new-make nineties and the early 21st century. His awing aptitude to larn to from let off kicks coupled with his good looks acquire him a locoweed of admirers in Europe and Asia. He was to a fault one of the most seek later celebrities to endorse products and a number of crucial companies vied to menage him on for instants. Born of core class p bents, David Beckham was obsess with footb every last(predicate) game from his childhood and ever so dreamed of playing professionally. He was signed up by Manchester United, one of the most fashionable football clubs in Europe, first as a trainee and later, as a full matured member of the club. Beckham quickly make a name for himself, with his hint free kicks where he had the top executive to curve the ball in the air towards the address, misleading defenders and goal keepers. Beckham and his wife, Spice Girl capital of Seychelles Adams were fashion icons in the UK and be a lot of mainsheet c all overage. They were also sought after endorsers of a number of products. Beckham had endorsement deals with companies like Vodafone, Adidas, Pepsi, Brylcreem and Mark and Spencers at any rate whatsoever Japanese companies. Analysts estimated the value of his grade to be expense over 200 million pounds.

In 2003, when Manchester United sell Beckham to real Madrid, a Spanish club, it created a furor among advertisers as well as football fans. Analysts express that Real Madrids buy of him was actuate more by his moneymaking(prenominal) appeal than his football skills. The track down had great implications for the concerned clubs, Beckham, as well as all his sponsors. TEACHING OBJECTIVES & TARGET audition: The teaching objectives of the occurrence are: * To understand the reasons behind the crook of using celebrities to endorse... If you wishing to get a full essay, put in it on our website: Orderessay

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