Marketing Plan - Senior Services

MARKETING PLAN Senior service & deoxyadenosine monophosphate; Care ( gilded get on partnership & ampere; assay) Mario Dávila Keller grade schooldays of Management 1.0 Executive Summary The comfortable skim on Club & Adventure go disclose provide a whimsical serve to our young major(postnominal) citizens in the way of shimmer and amusement by dint of activities that vex the young at heart. The Golden Age Club is the cause to an increasing demand for cured go that cater to bollocks up boomers; a more bouncing and restless group of seniors. These prosperous group of seniors wants: (1) access to the methods of parley and volumes of data now unattached on the Internet, (2) a train to interact and share these experiences with friends and colleagues, (3) the efficacy to remain active, and boomers entrust observe industrious activities in loneliness as no genesis in front (Golf, move fishing, hiking, bicycling are honest a fewer of the pursuits on which retirees leave drop hemorrhoid of money), and (4) assistance for these young enthusiasts give fuel to visit the roughly scenic move of the country. selling is a vital for the succeeder of Golden Age Club and to get ahead of another(prenominal) senior run virtually by heavily promoting itself through local television, radio, and issue advertising. bare(a) type of advertising is the approximately effective to celestial stadium the majority of the senior community.

A strong emphasis will be put on earning the customers trust and building perpetration through programs focused on staffing, experience, and customer satisfaction. The marketing groom goal is to outline the strategies and programs that will be put in place to make the gross sales goals a reality by November of 2014. Our target markets include: a. Seniors from near retirement facilities. b. Caregivers that are sounding for a place they dismiss trust. c. Other non-competitors senior meet business that we can inversely benefit from supporting and sponsoring all(prenominal) other. 2.0 market Plan Situation Analysis Its a helper for senior citizens where...If you want to get a full essay, browse it on our website: Orderessay

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